There’s nothing much to see here – unless you have a thing about lists. I am gathering together all the things I use for marketing all in one place.
Everything I am putting in here is likely to have the word current preceding it, as it will change as I try out new combinations for future ad campaigns until I find what works best.
Strangely enough, even the book covers are here as they are web links and not just photos.
Talking of something as dull as links, I will also be noting the sales links in different formats, as sometimes a site will request a long link, as opposed to a tiny URL as these can be temperamental in some circumstances – but they are more ascetically pleasing.
I need two types of Ad Copy. The first needs to be concise as the number of allowable words is severely restricted. In other situations there is room for more descriptions and a call to action – you know – buy it today!
So here begin the listings – you can’t say I didn’t warn you!
AD COPY VARIATIONS
Short Version New Reform Quartet Box Set.
Is enough, ever enough? In a world where you have it all, what would make you want to give it all away?
Babylon Berlin meets Black Mirror.
The New Reform Quartet brings together all four books in the series.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Blurb for the New Reform Quartet Box Set.
Is enough, ever enough? In a world where you have it all, what would make you want to give it all away?
Babylon Berlin meets Black Mirror.
The New Reform Quartet brings together all four books in the series.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
After the explosive emergence of the New Reform ultra- libertarian movement, four families find their lives irrevocably altered.
The O’Neills are gun runners and loan sharks. The Reptons are a family of minor aristocrats with a deep history of political activism.
The Spicers are enablers and fixers for New Reform, and the Gardners are an ordinary working-class family whose lives are stretched to breaking point as they unwittingly find themselves at the heart of the action.
Some will risk their lives to avenge the terrorism that brought New Reform to power, while others will gain everything they could ever have wished for – but will they give it away to be truly free?
Buy the New Reform Quartet and experience this mAD world for yourself today!
Kindle Amazon Long Link:https://www.amazon.co.uk/gp/product/B089G9P8J7/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
Paperback Amazon Long Link:https://www.amazon.co.uk/New-Reform-Quartet-Complete-Four/dp/B08CPHFTP3/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Kindle Tiny URL: https://tinyurl.com/yxggr32g
Paperback Tiny URL:https://tinyurl.com/yyepqj4n
One of the advantages of self-publishing is you can be nimble and change Ad Copy at will, so if a wording for a campaign hasn’t worked, then you can keep changing it until you find something that does. The disadvantage is that traditionally published books have a whole team pouring over the marketing and more often than not, get it right the first time, after all, there is a helluva lot of training, expertise, and experience coming to the fore, and they know the nuance and effect that even changing one word in a campaign can have.
Even reviews – I’ve had the full range from 1 star to 5-star reviews – tend to be scattered around the internet. Some might be on the Amazon USA site but not on Amazon UK. The same situation applies to Audible. Then there might be reviews on Goodreads that cannot be seen elsewhere, or on other less well-known places.
NEW REFORM QUARTET BOX SET REVIEWS
5.0 out of 5 stars Suspenseful and Philosophical
Reviewed in the United States on August 26, 2020
I didn’t know there was a series out there that combined page-turning thrills with philosophy. The New Reform Quartet examines how the beliefs and mentality of the people in a country can create deep changes in governing and in individual lives. Each character is well rounded and complex–no straightforward motivations or simpletons in this story. We get to know the characters through their backgrounds, their family history, their (most often) traumatic or unsatisfactory childhood. Not one is fully good, and most are not fully bad–with the exception of a certain red-clad woman. I found myself rooting for assassins and hackers, surprisingly for an aristocratic and narcissistic lord at one point. The New Reform Quartet shows the enormous impact the internet/social media/influencer types can have on people, on the governments, and how hacking truly is the most effective skill to have today. Trevor and Heather, despite being a little wicked, are excellent and complicated characters and the descriptions of their creations are an impressive piece of writing. I never thought I’d be into reading about hacking, but Jim Lowe is fantastic.
I loved the interconnectedness of this world and the characters, and how somehow everything kept coming back to Tatum O’Neill. A girl who never thought she could have such an impact, whose humble and terrible beginnings turned into something extraordinary. Tatum and the Gardner family loop together in fascinating ways, the significance of 142 passing through the generations. And I never really knew if it was belief and obsession with the number that caused it to perpetuate, or truly some kind of strange family curse. It’s a combination of violence and brutality, art and politics, the humane and the inhumane. Jim Lowe has invented a masterful series.
5.0 out of 5 stars Four windows into an unexpected world…
Reviewed in the United States on August 25, 2020
I decided after I got into “Game of Thrones” that I would never start a series until it was finished. Waiting for George R.R. Martin to finish his series has been agony. That is why I was so happy to pick up Jim Lowe’s complete four-book masterpiece. Each book is populated by characters who exist on a non-linear timeline. The books center around Tatum O’Neill – a girl growing up in the late 1970s who is obsessed with the punk rock culture. Her mother is a clueless homemaker, her father is an arms dealer who doubts her ability to do anything except make tea, and her brothers are cruel. The first book primarily deals with Tatum’s journey as she runs away and finds her way to the Wexworth House and their non-violent organization that rescues women and girls kept as prisoners in violent situations. Tatum is groomed by the administration; however, her duties run parallel to her father’s underhanded dealings to the detriment of everyone involved. The next three books have so many twists and turns to the plot that I never saw coming. It kept me on my toes and reading late into the night. These books read like a true television series, only you don’t have to wait a week to see what will happen next. Lowe’s writing does remind me of a tightly woven television script; each chapter pans in and out of the action slowly tightening to the mini denouement. After getting to the end of the four books, I felt a sense of completeness. All loose ends were tied up – if not to my liking, at least I know that all of the characters that I have lived with for a time were going to be okay. Also, when I read a great book and begin to pick actors for the various characters, then I know that this is a great book that I will be thinking about long after I read the last page.
Reviewed in the United States on August 19, 2020
I recently came across an interesting sci-fi mind bending series of four novels by Jim Lowe called The New Reform Quartet. It covers the span of the early 1980s to the present day and the future. The characters involved are the family members from 4 different families who are left after a dystopian world is created.
The author does some really amazing things in these novels. One thing he does in certain points is he will overlap time periods for emphasis or to highlight cause and effect, instead of letting it play out linearly.
He is incredible with characters. He gives us who dynamic characters and shows us why they are the way they are. Many of them we see grow up, we see what influences them, and how they chose to become who they are. It is some of the most brilliant writing I have read.
I adore the character, Tatum. She used a simple trick or game she used to play to eventually become a professional who changes everything.
I also loved the four window concept and each book being a window—the first being how the public sees you. The second being the thoughts we are unaware of. The third being our innermost private selves. And the fourth is the unknown, that being the things we don’t know about ourselves.
If you like Sci-Fi, Black Mirror, twists and turns, psychology thriller, an amazing ending then this books for you. Also, all four full-length novels are sold together for under 10 dollars. These are definitely books you want in your library.
5.0 out of 5 stars Really fun series!
Reviewed in the United States on August 17, 2020
*The New Reform Quartet* is a thriller, quasi-dystopian, science-fictiony story. While it does not neatly fit into a specific genre, it is entirely enjoyable, unique, interesting, and an all-around fun read.
I had no idea what to expect going into this one—I was completely blind like I am wont to do when reading a book by an author new to me. The story was all the better for it. I loved the characters, the development, the arc, the themes, and the way things are tied together. If you are a deep science fiction reader, you may find some of the scientific liberties and leaps too much, but they did not distract me at all from the fast-paced, thrilling plot.
In general, I love book series—I tend to read a lot of fantasy tombs with a minimum of ten books. So I loved that this was a series—it was the perfect length and let me settle in with the characters and plot and enjoy the ride more. It was not at all drawn out nor ever felt like it was just trying to fill space. It is a tightly written narrative that keeps you on the edge of your seat and holds your interest the entire time.
I loved this series and would highly recommend it. It is a fun and interesting mix of genres and all-around a thrilling read.
5.0 out of 5 stars Great deal!
Reviewed in the United States on August 18, 2020
This is an amazing deal, and you will regret passing it up. I am a fan of black mirror and had to look up Babylon Berlin, and once I did, I was even more interested in reading this. Seeing that it’s four different books in a collection for that price makes it a must buy. This would be my first dystopian thriller, and I am impressed with how it turns out.
I think it was clever and creative how the author has the settings from the past time frame and brings it up to the present. You start already feeling for the character the moment you begin to read. Your heart goes out, and you wish you could do something. You feel for Tatum as she made that shot proclaiming the job was done. I think what had me racing was the conversation with “Joseph” and Nadie. I wasn’t sure how she would take it. Would she understand, or would she flip out? Him even deciding to tell her had to be hard enough. Seeing the peace and happiness Bob had with Millicent while they were watching tv was a heartfelt, loving moment for me. I appreciate it ending the way it did. Seeing them leave on mutual, peaceful terms was a relief.
Overall, great read, it will keep you interested and glad you got it in your library.
Having them in one place means I can keep trying to find new combinations of hooks and tag-lines, without having to remember where they were. Even 2 and 3-star reviews might contain a nugget to be used. It’s the same thing that movies do with their posters.
Having some reviews available also allows me the opportunity to keep things fresh.
NEW REFORM – BOOK ONE OF THE NEW REFORM QUARTET
AD COPY VARIATIONS
Short Version of New Reform – Book One of the New Reform Quartet.
Some people want to build an empire, but all she wants to do is kill.
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Blurb for New Reform – Book One of the New Reform Quartet.
Some people want to build an empire, but all she wants to do is kill.
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
After the explosive emergence of the New Reform ultra- libertarian movement, four families find their lives irrevocably altered.
The O’Neills are gun runners and loan sharks. The Reptons are a family of minor aristocrats with a deep history of political activism.
The Spicers are enablers and fixers for New Reform, and the Gardners are an ordinary working-class family whose lives are stretched to breaking point as they unwittingly find themselves at the heart of the action.
Some will risk their lives to avenge the terrorism that brought New Reform to power, while others will gain everything they could ever have wished for – but will they give it away to be truly free?
Buy the New Reform Quartet and experience this mAD world for yourself today!
https://books2read.com/u/brwaWe
Reviewed in the United States on October 21, 2019
I thoroughly enjoyed this well-woven plot that revolves around pressing themes such as political radicalization and information manipulation. Identities, loyalties, and vulnerabilities get skilfully portrayed as susceptible and confused youngsters endanger themselves to vent frustrations and feel that they belong to something. Protagonists Tatum O’Neill and Jack Gardner have multilayered and nuanced personalities, and the plot is gripping. I highly recommend this book to readers who enjoy thrillers with a touch of politics.
Reviewed in the United States on December 12, 2019
I won this book through Goodreads.com and wasn’t sure if I would like it . I didn’t — I LOVED it!
Aaron Advani rated it 5 stars. (Goodreads)
This is really good, it’s dark and edgy, and it’s different.
This is not going to be for everyone, but I loved it, the story is great, the characters are strong and come alive on the page.
The intricacies that Jim has woven into his plot are sublime, it takes you one way then another just when you think you have a handle on where it’s going.
So many books today you know how they are going to end even before you get halfway, this is not one of them.
Jim, I salute you and if you decide one day that you’ve had enough of the day job you have another career already and waiting.
I look forward to the next instalment.
Claire rated it 2 stars (Goodreads)
I purchased this book after winning a copy of book 2 ODC from Goodreads. I wanted to read the first book in the series in case I needed background information on the characters or plot. This wasn’t really my style or typical type of book I would read, but it wasn’t bad. The first half of the book left me thoroughly confused. I had no clue what was going on, couldn’t connect with any of the characters. It was really a challenge for me to keep moving. Once connections started being made, the story made more sense to me, and it definitely moved along quicker, and I found it more interesting. Despite the initial confusion, I did like the author’s attention to detail. Sometimes I felt like it was a little too in-depth, but again, it might just be because this isn’t my usual choice.
Official Review: New Reform by Jim Lowe
Post by mmm17 » 17 Oct 2019, 16:17[Following is an official OnlineBookClub.org review of “New Reform” by Jim Lowe.]
4 out of 4 stars
At the beginning of New Reform, written by Jim Lowe, a non-identified character wonders: “Am I a terrorist?” Throughout this well-woven plot that involves political radicalization and information manipulation, readers get to follow the chain of events that led to this moment.
Tatum O’Neill and Jack Gardner grew up in Arlington, a small village in England, and they both come from dysfunctional families. Tatum’s father is a cold-hearted arms dealer with links to the Ulster Freedom Fighters in Belfast. Patrick, her oldest brother, aka Killer, is a football hooligan and a neo-Nazi. Shortly after turning sixteen, Tatum flees her abusive home and leaves for London with her rifle – a birthday gift from her father. She gets recruited by the Sisters of Mercy, a paramilitary group with ties to British intelligence (MI5 and MI6).
Jack’s alcoholic mother abandoned their home when he was twelve. His father committed suicide a few years later, and the tragic events made Jack an angry and aggressive teenager. The stable elements in his life were his girlfriend Caitlyn and a job as a professional newsagent. The protagonists’ paths cross when Wendy, a friend with a shady agenda, introduces them.
I enjoyed how the author developed secondary characters, especially Martin Whitehead and Tony Spicer, who play crucial roles in the plot. Martin is the owner of a marketing company in London, mAD, in tune with a far-right campaign and movement called New Reform. Tony is his loyal right-hand man and lifelong friend. All these intricate political ingredients culminate in a terrorist attack, but no spoilers are allowed!
What I liked the most about the book was how the story revolved around the themes of identities, loyalties, and vulnerabilities. I appreciated the portrayal of how susceptible and confused youngsters can endanger themselves to vent frustrations and feel that they belong to something. In my opinion, the development of multilayered and nuanced personalities, especially as the protagonists get older, got brilliantly done. The author masterfully unfolded the impacts of their predicaments.
Additionally, I was highly impressed with the author’s writing style as he conveys Jack’s confusion. For instance, the character worries about having a German Jewish extended family after he gets involved with a far-right movement called the Arlington Faction. This group of thugs also has the O’Neill brothers as members. But Jack doesn’t quite identify with them and soon starts leaning toward left-wing groups. Lowe describes Jack’s opinions as “serious enough for him to hold them for at least a month or so.”
Lastly, I rate the book 4 out of 4 stars. It seems professionally edited. I did not find any errors in it. The way the author pieced together an initially scattered plot was absorbing and kept me hooked. I felt like I was solving a puzzle. I highly recommend it to readers who enjoy thrillers with a touch of politics. It does entail a fair share of violence and profanity, so if you feel uncomfortable with such aspects, you should probably steer clear of this one.
AUDIBLE UK CUSTOMER: 5 stars
Both twisted, and twisty – brilliant!!!
It’s rare that I’ll call a book “unputdownable” (I’m not even sure that’s the right term, for an audiobook – but you get my drift) – but this book grabbed me from the start and refused to let me go. It’s compulsive and brilliant – a wild, twisted journey through an alternative version of the world we live in today. I loved it – so glad it’s part of a series too!!! Can’t wait to see how it turns out…!
Audible usa customer – cora 5 stars
Round and round
What an excellent story, a story of excitement and family and love and finally, destruction. Karma at its fullest. I look forward to the next two books which I received for free by Jim Lowe. I recommend this book to everyone in the next two of the series also—great writing, great narrator.
AUDIBLE USA CUSTOMER – RayC 4 stars
Worth a read
New Reform. I received a free copy of this audiobook at my own request and voluntarily leave this honest review.
Here goes. I found the book lacked the polish we’ve come to expect. It is raw and emotional, and that is its strength. A good plot that had many threads. Be warned that there is some bad language in the book. In context, the main characters are young people with poor education.
The book would have benefited from a professional narrator. The author tried, but in my opinion, he is an author first.
Definitely worth the time to read.
THE ODC (THE ONLINE DEATH CULT) – BOOK TWO OF THE NEW REFORM QUARTET
AD COPY VARIATIONS
Short Version of the ODC (The Online Death Cult) – Book Two of the New Reform Quartet.
Some will give their lives to a cause, but he will kill to be a star.
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Blurb for The ODC (The Online Death Cult) – Book Two of the New Reform Quartet.
Some will give their lives to a cause, but he will kill to be a star.
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Bob is bored. Denise is a psychopath. Brandon craves celebrity. The Online Death Cult is open to recruits. What could possibly go wrong?
Buy Book Two of the New Reform Quartet and experience this mAD world for yourself today!
https://books2read.com/u/mZZNn5
The ODC Selected Reviews
Aaron Advani rated it 5 stars (Goodreads)
The second book in the quartet does not disappoint, it’s as edgy as book one, and for this, it’s not going to be for everyone, but that’s what makes it so good.
It’s not my usual style of reading, and it’s a refreshing change to delve into this mad world.
Can’t recommend this highly enough.
Claire rated it 3 stars (Goodreads
I received this book free from a Goodreads giveaway. I purchased book one in the series to read first, and I’m glad I did. While I struggled through book one, I have to say, I enjoyed O.D.C. much better. It was definitely an easier read and having read the first book, I knew the characters and their backgrounds and enjoyed getting to know them further. The series definitely isn’t for everyone but has some interesting themes that I feel are relevant to government issues today.
audible uk customer 5 stars
Oh my god that ending!!! Gripped once again
This is the second book in the New Reform series, so if you’re just discovering Jim Lowe, go back to New Reform and start there – you will NOT be disappointed! Pacy, twisty, with both depth and humour, this series is SERIOUSLY brilliant – with an ending you will NOT forget. All I can say is… Read it!!!
Audible usa customer 5 stars cora
Wild ones
This story is quite unbelievable, but it could be very real. Could this really happen, oh yes, it happens a lot I am sure. This is one of a three-book series I received for free on Facebook from author Jim Lowe, read him, what a great author.
WITH TWO EYES – BOOK THREE OF THE NEW REFORM QUARTET
AD COPY VARIATIONS
Short Version of With Two Eyes – Book Three of the New Reform Quartet.
Dystopia as seen through the eyes of the beholder.
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Blurb for With Two Eyes – Book Three of the New Reform Quartet.
Dystopia as seen through the eyes of the beholder.
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Nadie is an old woman who learns of a terrible secret from a world away from her home.
Samii is a vlogger working hard to grow her subscriber numbers.
When their paths cross, it sparks a phenomenon that releases the power of faith and an existential challenge to New Reform.
Buy Book Three of the New Reform Quartet and experience this mAD world for yourself today!
https://books2read.com/u/38y926
With Two Eyes – Selected Reviews
audible uk customer 5 stars
Brilliant addition to the New Reform quartet!
I’ve been following Lowe’s series since the first book, New Reform, appeared last year – the other two books so far are unlike pretty much anything else I’ve ever read (though if you enjoy dystopian, alt-history thrillers, they’ll absolutely be your vibe) and this third book is no different. It’s a change of pace from the former two, focusing on three women whose journeys intertwine with the brilliant plotting and expect-the-unexpected twists I’ve come to expect from this author. I LOVED it – so, so gripping and brilliant. I can’t wait to see what Lowe does next!
Audible usa customer cora 5 stars
Amazingly sad
With two eyes, this is the third book of the reform series and by far the best. Oh I like the other two, they were exciting crazy weird but this one tore up my heart it was beautiful and it was sad. I would recommend this book to anybody wanna know it’s beautiful. Great job Jim Lowe, keep them coming.
FOURTH ROOM – BOOK FOUR OF THE NEW REFORM QUARTET
AD COPY VARIATIONS
Short Version of Fourth Room – Book Four of the New Reform Quartet.
Is enough, ever enough? In a world where you have it all, what would make you want to give it all away?
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
Blurb for Fourth Room – Book Four of the New Reform Quartet.
Is enough, ever enough? In a world where you have it all, what would make you want to give it all away?
Babylon Berlin meets Black Mirror.
This complex dystopian thriller set in the fictional English north-western city of Arlington spans the decades from the 1980s to the present day and beyond.
After the explosive emergence of the New Reform ultra- libertarian movement, four families find their lives irrevocably altered.
The O’Neills are gun runners and loan sharks. The Reptons are a family of minor aristocrats with a deep history of political activism.
The Spicers are enablers and fixers for New Reform, and the Gardners are an ordinary working-class family whose lives are stretched to breaking point as they unwittingly find themselves at the heart of the action.
Some will risk their lives to avenge the terrorism that brought New Reform to power, while others will gain everything they could ever have wished for – but will they give it away to be truly free?
Buy Book Four of the New Reform Quartet and find out how it all ends today!
https://books2read.com/u/mVRrQJ
I’ve completed the paperback and Kindle version of my project, and as I write, I am waiting for the last individual book of the series to travel, glacially, through the Audible Quality Assurance system. After that, I will be working on remastering the box set addition, and sending this on up to the overworked people at Audible. I think their collective minds may well melt when they receive my 45+ hour file to check – the estimated release time for that monster will probably be around 2030!
By then I’ll probably be into a whole new marketing campaign – and at that point, I’ll give myself a pat on the back for having the foresight to pop everything I need into this handy little blog.
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